Podcasters And Influencers Are Ascendent In The Trump White House

Podcasters and influencers, once on the fringes of the media and information space, are gaining in influence and power in the age of President Trump’s second term. These alternative voices in media how have front row seats in briefings.

John Ashbrook, a co-host of the conservative podcast “Ruthless,” was granted a question during a White House briefing last month. He asked if the media was out of touch in its coverage of illegal immigrant deportations. Press secretary Karoline Leavitt said they were.

With legacy media declining not only in trust from the public, but also perciptously in views, a gap in sources for information has formed, with podcasters and influencers filling it.

No one can forget the interview that then candidate Donald Trump had with Joe rogan, which gained over 55 million views, despite being suppressed by YouTube. Then Democratic candidate Kamala Harris declined an interview with Rogan. Many people think that this contributed to Harris’ loss.

Podcasters and influencers provide a new medium of information and communication that resonates with the public more than legacy media does. They are less constrained by regulations, can ask more direct questions, and are less likely to push a narrative without allowing their interviewee to push back.

Because right of center views have long been suppressed by the left leaning American establishment and media, a right leaning Trump White House is eager to give new media more of a voice.

In this new day and age, the normal way of doing things is no longer enough. And this administration is no ordinary one. It is an administration that is swinging for the fences.

We don’t know the path new media will take us on, but we do know that for now, podcasters and influencers are in the ascendency during the second Trump administration.